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GOTV and Voice Broadcasting

August 28th, 2008 by admin

During election time each political party has to come up with a strategy to best advertise or show to the public their candidate. It is very crucial that when election time is near the party knows where their representative stands as far as polling is concerned. Get out the vote or GOTV is aimed at increasing the number of supporters for the candidate who will vote in the immediately approaching election. Generous efforts are spent to ensure that each voter in the area of concern know about their candidate.
Since the political candidate himself cannot reach out and talk to each individual one by one, marketing and advertising strategies are of optimal use. Television and radio appearance come in very handy, so as flyers and posters. One medium that has proven to be very effective is Voice broadcasting. By doing a voice broadcasting campaign the political candidate need only to record that one important message. The message itself is designed by the political party ensuring that it is heartfelt and personable. Next, the political candidate records the voice broadcasting message to make the campaign much more personal. It can be a short statement indicating the representative’s next stage appearance to gather some audience or it can be longer with the ideals and hopes of the candidate should he win the election. The voice broadcasting campaign can be launched specific to a district or for senatorial and presidential elections it can be launched state wide. The flexibility of voice broadcasting allows the message to reach hundreds or thousands of recipients in a short span of time. You can have the system call as many as forty thousand people in an hour. It’s pretty amazing!
A lot of political parties use voice broadcasting to make announcements during a political or GOTV campaign whenever the candidate will make an appearance in a particular place or setting. The said event is aimed to get close and talk to as many voters and supporters and the candidate can discuss matters and pressing issues. With as low as 2 cents a call your carefully crafted political campaign message can be heard by 1 million recipients in a very short span of time with voice broadcasting. It’s efficient and effective and the results of the voice broadcasting campaign can be tracked as well.
The good thing about using voice broadcasting for a GOTV campaign is that your data or phone list need not be scrubbed against the National or State DNC list. You can request from your voice broadcasting service provider a list count of all the residents in a certain area or zip codes and call all the numbers available. Since not all residents are available all at the same time you can recall those numbers that were marked as busy or no answer at a different time. The data is yours so on your next GOTV campaign you may call back these numbers.
If you are interested to launch your GOTV campaign right away contact XMVoice! at 888.216.6050 now.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Getting started with Voice Broadcasting

August 27th, 2008 by admin

In any form of campaign an over-all control is important.  This aspect is especially important in voice broadcasting.  With the existence of better voice broadcasting service and system many small and medium-sized enterprises are benefiting.  Due to the flexibility of such a  service, voice broadcasting allows businesses and non profit organizations to target their own prospects.  There are those who would like to reach a new customer base; contact existing clients for follow ups; run an emergency announcement  for an area specific disaster and even politicians find voice broadcasting as the best avenue to reach their voters personally. Choosing a good voice broadcasting company thus play a major role in the success or failure of your suggested campaign. Among the things you need to take a look at are data, audio messages, call package and flexibility of campaigns.
Getting data from any source is very useful. Your data fuels your voice broadcasting campaign. Buy a big list at a cheaper price and mine through it. Make sure that this list is scrubbed every 30 days against the DNC list. Owning the list will prove beneficial to as you can nurture the leads you generate from this data to make the necessary follow ups and contact them  for future product offers.
Whether done by a professional or yourself, your audio message should sound natural and clear. Depending on the type of campaign you need to consult your voice broadcasting representative how to approach the project. Many voice broadcasting companies would want to ensure a better response rate and would be willing to give you pointers on how to generate a sound audio message that will urge people to act and take immediate action. Always think to lead with your benefits and follow it up with the features.
The flexibility of a voice broadcasting system should allow you to stop anytime you like. You may have some emergency or simply want to have your meal. With one click of a button a project has to stop so as to be hassle-free. Also what if you are the only one taking care of the calls; you don’t want  interested customers not to be connected to you right? Well, a good voice broadcasting system has to stop whenever you’re talking to a possible sale and should resume calling only when the call is release.

Flexibility is also required when testing between campaigns.  Of course there have been previous campaigns that have succeeded in doing what they have been doing.  But there is no one formula that works for all.  With this in mind, the flexibility of your voice broadcasting company’s system has to allow you to switch from one type of campaign to another. To give an example: You want to see which gives you a better response rate so you did a one week long mixed voice delivery and switched to mixed press 1 campaign the following week.  This gives you time to evaluate the results and see if there is something that needed your attention.

 


Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Telemarketing and Voice Broadcasting

August 25th, 2008 by admin

Doing a press 1 voice broadcasting campaign has paved the way of cold calling. With voice broadcasting your fingertips won’t be callused by the non stop pressing on the buttons of the telephone, you will not be repeating yourself with messages to be left on voice mails and you will not be shouted at anymore by a customer saying “Not interested!”……….  Now, now.. don’t get so hyped up as voice  broadcasting would still require you to do your work once people presses 1.  It is especially important in the line of sales to build rapport with your prospects. To build rapport you need  good listening skills, the ability to let customer speak and a bit of humor would do some wonders as well.  To achieve an effective and efficient press 1 voice broadcasting campaign below are simple tips to keep in mind:

1. Give Attention to detail.
More often than not the lack of detail can differentiate a great voice broadcaster to a mediocre one.  That attention could be really listening to what the customer is saying, or it might even be sending a thank-you note after the call. Ask your customers “What’s the most challenging thing you’re facing right now?” One may answer “I want to find a more economical way to ship my product,”.  This automatically gives you a hint  about their business. Sometimes, you’ll get answers that have nothing to do with their businesses, like “Getting rid of my neck spasm.” Whatever the answer, get off the phone and search for a magazine or on-line article and send them a note  that says “Hope this helps. Talk to you soon.”  After that, you can bet you’ll be the one voice broadcaster they’re happy to speak to.
2. As a voice broadcaster you have to have enthusiasm.
Your prospects may not see you first hand but there is no doubt they can sense the sincerity, whether there is a doubt or a sense of hesitatioin just by listening to to the tone of your voice when you make your sales pitch.  A strong belief and a great sense of enthusiasm will bring you and your customers to a more prosperous business relationship. Business is built on trust and when you have that then you are one step closer to making that sale. As your relationship grows you can make a follow up to your customers to see how they are doing and what’s their feedback after they used your product.  You can use this to better improve your product or service or even get a repeat orders.
3. The “feel, felt, found” method.
As an experienced telemarketer I have handled countless objections through out my business career. The gravest mistake a sales agent does in voice broadcasting  is when he gets strained when customers start objecting. When you hear an objection, pause and let it sink in. Don’t rush to answer. Listen
carefully, then empathize with your prospect by saying “I understand how you feel” or “I
can appreciate that.” Then build on the success you’ve had with other customers by saying
“Many of my present customers felt the same way. But when they found out how much money they
saved using our proven method, they were very pleased. I’d like to find out whether this can also help you.” You would then insert the benefits of your product. Along with it  use the responses you got from the satisfied customers you talked to in your previous voice broadcasting campaign. This method has been used over and over–and it works.  Just make sure you know your benefits inside and out. Practice using this technique until it becomes second nature.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Why Use XMVoice Broadcasting System?

August 22nd, 2008 by admin


Voice broadcasting can tremendously increase your response rate by giving you the ability to reach hundreds, thousands, or even millions of people instantly, with just ONE perfectly-recorded voice broadcasting message.

The human voice is a marvelously  flexible instrument. It has the ability to move, motivate and influence our actions. A one minute voice broadcast can easily contain 120 words that you can send to thousands of your customers in minutes for a few pence each. More importantly, the pitch, tone and delivery of those words conveys more than the words themselves can ever do. The written word is flat and open to misinterpretation. The spoken word is rich and multi-dimensional.

Voice Broadcasting is a powerful automated tool which allows you to send thousands of interactive messages. Voice Broadcasting can also be called a mass communication technique to broadcast messages to your target audience.

 The voice broadcasting industry has seen an astounding growth surge in the past few years. For many people it is the acknowledgement to hopes brought on by the downsizing of the economy, the high prices in the economy forcing two incomes and the need for parents to control their schedule while having a parent at home with the kids. The back to basics force is doing great things for voice broadcasting.

But some people are uncomfortable of voice broadcasting. It has taken on a stigma in some instances with companies going out of business; tales of huge earnings to be made in little or no time; inflated stories of large response rate that will provide you great customer base while working little to no hours. But these stories are getting fewer and farther between as people realize that they don’t need to pollute the minds of their potential new business people.

 Voice broadcasting is an industry where you can truly make yourself or not. Given the right product or service and good methods of marketing yourself, voice broadcasting is an awesome avenue to check out if you are in looking for your next venture.

 

Why Use XMVoice Broadcasting?

 The Benefits of Using Voice Message Broadcasting aka: Voice Message Advertising or  Interactive Message Delivery Service

 Lower Marketing Costs - Your selling cost can be reduced by 80%! You eliminate the need to hire extra employees or have your present employees do additional work. VMB calls cost just pennies per call. You defray printing, postage expenses, temporary labor and administrative costs.

Maximize Your Existing Customer Base - Are you getting the most from your current customers? Fish where the fish are! Your greatest opportunity to increase revenues lies in your existing customer base. Customer response to a specific promotional message from VMB will often result in additional purchases. One of the easiest ways to build profits in a tough market is through multiple sales.

 Interactive Equals The Human Touch - VMB gives your message the personality it needs, recorded in your own voice with all the tone, inflection, and excitement you expect from a sales call. And because VMB is interactive, your customer becomes much more involved. They participate actively by responding to your question(s) with a numeric choice, or by leaving you a message, or by connecting live to your company.

 The Cutting Edge Of Technology - Our VMB network offers you and your customers state-of-the-art message delivery system features:

 Scheduled delivery hours

Answer machine recognition

Fax machine recognition

Modem recognition

Touch-tone response menu

Recorded response

Press one campaign

Do-not-call option

Message forwarding

Message notification

Pager support

Group message distribution

Automatic call distribution

Call logging

 Voice Broadcasting delivers a higher response rate than direct mail with the speed and low-cost advantage of e-mail… all this combined with the warmth of a personal call.

So how do you find the right voice broadcasting company that fits into your life and interest level?

Research!! It is the only way. Read and don’t be afraid to ask tough questions. Check their policies and procedures and make sure you can live with them. Look for established companies with proven track records. Know your dreams and desires. Look for a company that fits into your lifestyle. If you have a bad back, you probably would not be happy lugging big displays around, but if you love to cook, doing a business that involves food and the kitchen would be a good fit.

 Finding the perfect voice broadcasting company for you is right around the corner. You will enjoy the flexibility it brings and the fun it involves. Meeting awesome people is also a huge plus.

Do your research and enjoy your new life! You will surprise yourself at how good you can be running your own business and your family will love having you around more as well!

This is a great industry and we know that there’s room for our solid competitors.  With all of the spam advertising and unethical marketing companies we support our voice broadcasting competitors that are running a solid business.

 With that said, we welcome you to try at least one or two campaigns to experience the superiority of voice broadcasting to accomplish your marketing needs!   You will notice the difference with us!

 Contact XMVoice! today for a brief campaign consultation!

 

 


 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Creating the best Outbound Voice Broadcast Greeting

August 19th, 2008 by admin

Voice Broadcasting Articles & Resources from XMVoiceHaving the best outbound greeting gives your voice broadcasting campaign better response rate. Creating one is not a matter of luck but requires simple pointers:

1. Be Natural.  A natural voice engages the listener immediately and is considered a key to voice broadcasting. The opposite is completely true as no one wants to listen to a robotic voice.
2. Introduce oneself. Being confident and announcing the name of the caller makes your message more personal.
3. Lead with the Benefits. make sure that the customer realizes the value of the call early on in your voice broadcast greeting so as to create interest.  Say what is in it for the customer and how your service will directly benefit him.
4.  Be direct. A 25 second greeting does not give you enough time to say everything you want to tell the customer.  But it is enough to say the main idea of what you are offering so early on in the call state the benefit right away.
5.  Create curiosity. The purpose of your voice broadcasting greeting is to entice prospects to talk to you. Create the most interesting and beneficial greeting and encourage them to take an action to find out more.
6.  A call to act. The greatest failure of a greeting is when the prospect did not know what to do after hearing your message.  Telling them to contact you now increases anticipation and chance of making the sale.  Another way is for your prospect to press 1 to talk to you or one of your call center representatives directly.

So now you understand the importance of creating your own outbound voice broadcast greeting.  It requires those vital ingredients that were mentioned above.  For some it works when they experiment with a couple of greetings to see what works best with their offer. There is a better way though to ensure a better response rate. Hire a professional!
After pondering on the cost of hiring a professional voice-over talent, you may still hesitate if it’s worth the cost. After all, professionals do come with a price tag attached. A voice talent knows how to use the quality of his or her voice in the best way possible to make the best outbound voice broadcasting greeting for you. That’s why so many untrained voices scrape on the ear. It isn’t that the voice itself is bad; it’s that its owner isn’t sure how to use it.
But there is something that many people never stop to think about when deciding whether to hire a voice-over talent for their voice broadcasting campaign. When a professional has done something for a while, they know how to do it quickly, and that includes memorizing their lines. Understanding what the client needs and learning the best way to deliver the message. While that may take an untrained person such as yourself many, many tries to even begin to get it right, a professional voice-over talent can accomplish it in a short amount of time. And we all know that time equals money.


Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Generating Leads with Voice Broadcasting

August 18th, 2008 by admin

So what do you want to know about voice broadcasting?
Voice broadcasting is a powerful tool that can generate you hundreds of leads by sending out thousands of calls almost instantly with the touch of a button.  Voice broadcasting gives you the power to deliver a targeted and personalized message to a target audience in any state of your choice.  You can reach renters, home owners and even businesses with Voice Broadcasting.
The voice broadcasting system will deliver your message to answering services and live respondents and allow them to be connected to your office with the push of a button. With press one voice broadcasting  customers are prompted with “to speak with a representative, press one now.” There’s nothing more powerful & exciting than instant response, and with live transfer, your customers and prospects have the ability to respond to your offer instantly, with the push of a button. Once they press 1 then they will be on queue eagerly waiting to hear more information. A prompt that says “please hold while we connect you.” is then heard. They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments… the possibilities are endless in voice broadcasting. Increasing your response rate by 75% this marketing method have helped thousands of thriving small and medium sized bussinesses.
This is how press 1 voice broadcasting works. Your voice broadcasting campaign can be constructed so that if an answering machine answers, one particular message is delivered the call is disconnected, if desired. If a live person answers, a different message is delivered, giving them the chance, with the push of a button to talk directly with  one of your live sales agents or customer service representatives instantly… Reaching for new prospects require voice broadcasting. It is wise to use multiple marketing tools to generate leads for your business. You must test different marketing tools to generate leads so that you know what works best. Voice broadcasting serves as a stand alone and complimentary marketing tool.
The state of the art capability to reach new clients through voice broadcasting is fast and gets you immediate results
Staying in business means connecting with existing clients. You must stay in touch with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did a voice broadcast to all my past clients
and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company. Two main reasons. First they receive many offers from your competition, Second they forgot all the benefits of your product or service. If you do not stay in touch with existing clients or prospects somebody else will. Let XMVoice! help you generate those leads for you.